Should
current supply-demand curves be the primary source for data concerning
predictions of future technological growth or obsolescence? If so, then how are we to explain why certain
technologies cause a reciprocal exponential growth, a technological “arms race”
if you will, while other technologies fall by the wayside?
How would
a movie be shown at home or in a classroom without exponential growth in
technology that the shift from video-cassettes to DVD’s demonstrated so that
what was once cost-prohibitive is now almost entirely free? (Anderson, 2004) http://www.ted.com/talks/chris_anderson_of_wired_on_tech_s_long_tail.html
These types of questions defy easy answers due to a mathematical
likelihood of certain technologies growing exponentially, yet other
technologies being eclipsed. As
Thornburg (2008c) commented, “the name ‘Red Queen’ is attached to certain
phenomena when a competition between two forces results in the rapid
development of them both.” (p. 12)
Thus, like the Red Queen who tells Alice that one
must run as fast as one can just to keep running in the same place so also must
technological growth be understood as exponential improvements driven by the
innate human tendency, individual and organizational, to simply not be left
behind.
Here, I am a case study in Red Queen technological
adoption. I own a 3G Android
phone, drive a 2005 Nissan Altima and own two televisions, three CD players, a
DVD player, two laptops, and all as a single 41 year old man, and solely as an
attempt to remain viable. I am “normal”
to my peers simply because I am neither a “techie” nor am I a Luddite. I own technology for the purposes of higher
education, political networking, non-profit volunteer work and hopefully direct
public service in the near future. I
rarely rent DVD’s due to lack of available time balancing 2 – 3 types of
employment, completing an Ed.S., looking toward either a full Ph.D. or M.B.A.
and other vocational commitments. Thus,
when asked to watch a video-clip I will first turn to You-Tube, but when the
video is not present in its full form then Amazon.com is an option for
purchasing a DVD if it represents a longer-term investment. In fact, through a mail order company I was
even able to purchase an entire set of DVD’s with excerpts on the Dead Sea
Scrolls, Ancient Roman Ruins, Early Christianity, Ancient Imperial China and an
entire library of similar subjects.
Although certainly a financial investment such technology has enhanced
my own teaching, eased burdens of class preparation and vastly expanded my own
knowledge base. Thus, in some ways,
perhaps I am now the Red Queen and with other humanities scholars, political
leaders, et al now needing to keep pace.
References
Anderson, C. (2004). Chris Anderson of Wired on tech’s long tail
[Video]. Retrieved from
http://www.ted.com/talks/chris_anderson_of_wired_on_tech_s_long_tail.html
Thornburg, D. (2008c). Red Queens, butterflies, and strange attractors: Imperfect lenses
Thornburg, D. (2008c). Red Queens, butterflies, and strange attractors: Imperfect lenses
into
emergent technologies. Lake Barrington, IL: Thornburg Center for
Space Exploration
Rob,
ReplyDeleteHow do you see the competition between DVD and VOD fitting into the RedQueen and increasing return concept? Does this depend on the person who is adopting technology? In your case, you state that you are a Red Queen in technology adoption? Does this vary among people then?
Jeri
I see this as a question of whether competing technologies are driven more by consumer choice or by institutional demands. Consumer choice can fuel rapid changes in technology, but institutional demands of government, higher educational and business needs will make the Red Queen phenomenon more structural and longer-lasting.
ReplyDeleteI find your post very interesting. You stated your first option of watching movies to be VOD, but when not it full form, you opt for DVD. On this premise, how soon do you think VOD will obsolete DVD?
ReplyDeleteI think that the two formats will co-exist more or less indefinitely. This I think will be driven by consumer-choice. Sometimes people wish to own the actual DVD in hard copy format if it is an especially beloved movie. Also, the re-sale market might continue to keep the costs of DVD's quite low.
ReplyDeleteI personally do not use DVD's anymore unless we are riding in a car with my toddler nephews or my infant son on a long trip. We use Video On-Demand for just about all movies. We recently switched to Blockbuster and I love it.
ReplyDelete